These numbers are very significant, especially from the holistic growth perspective. That is because social discrimination is something that makes it difficult for black businesses to grow. It also hinders the financial growth of black communities.Â
While the numbers are in favor of black-owned businesses, they can go much higher. And for that to happen, there are many strategies that black businesses can leverage. These methods will not just help them grow but will also help in changing people’s social perspectives (even if it’s little by little).Â
A Brief Overview On Why Growth Of Black Businesses Is Important
Has it ever occurred to you why the growth of the black business (or any minority business) is important? If yes, then that is also the reason for the situation to change. It is only normal that everyone should have equal opportunity to grow in any society. However, with racial discrimination still being a practice, there is a desperate need for change.Â
For a society that is inclusive and lives in harmony, financial stability is a significant step toward this milestone.Â
Now, let us move on to the methods that a black business owner can use for scaling.Â
5 Best Ways To Promote Black-Owned BusinessÂ
There are some strategies that work well for any business. And the reason for it is that customers are more concerned with the product or service than the business itself. So, here are the 5 methods to promote black-owned businesses.Â
Create An Online Presence With A Compelling Website
Having a website for your business is a very basic thing in the market. Every business should have a website if they are looking to grow and scale their business. While a good website can do wonders, the process may not be as simple as you might think.Â
A website will get you an online presence, and you can strengthen its presence by using SEO and marketing. Never forget that while you can still get free resources, you would have to invest a little if you are serious about growth. So, do not hesitate to invest in getting resources and even personnel training. All this will ultimately lead to higher future returns.Â
You can also look at similar business websites that are doing well and conduct research. It will give you an idea of what you can do differently to add value to your business’ website. Some basic features that your website should have include:Â
- Mobile Friendliness, as most users browse the internet using their mobile devices
- Compelling and engaging visuals to showcase the best of your business
- User-friendliness and easy navigation is also a must for any website
- Well-optimized content for search engine rankings
Leverage Social Media To Create Brand Awareness
Another way to increase brand awareness and engagement is to use social media platforms. These platforms are a great way to target an altogether new and engaging audience.Â
However, entertainment is the main form of communication on these platforms. So, you would have to create content that caters to your target audience and make your brand feel more trustworthy. It will ultimately increase conversions and generate more profits. Also, make sure that your content is true to your brand and authentic. Doing the opposite can lead to a bad reputation. Â
There are certain ways to use social media for growth:Â
- Create unique content that stays true to your brand and still remains engaging.Â
- Being active on social media will help your page and your business.Â
- Use relevant hashtags and catchy captions to engage your audience.
Also Read: What Is The Need For Black-Owned Business Listing?
Black Owned Business Directories
You can also list your black business on different directories that are there to support your business. The motive of these directories is to uplift black businesses and make them more self-sufficient.Â
These directoriesÂ
- Help in driving online as well as offline traffic.Â
- They are great for engaging with other black businesses and sharing knowledge with each other
- Increase the credibility of your business
If you are looking for a way to list your business, then ShopBlck.net is here to help. It is a one-stop platform for helping black businesses throughout the United States.Â
Invest In Tools & Resources That Can Help In Your Business Growth Â
We already mentioned that investment is a way to add value and boost your business. If you are a small business, then it is even more important to make use of every possible resource. And the investment does not necessarily have to be monetary. If you have time, you can invest that time as well.Â
There are many free tools as well that also come with paid subscriptions for more utility. They are:Â
- Canva
- Wix
- Notion
- Google Docs, Slides & Spreadsheet
- Asana
- Mailchimp
- Google Drive
- PayPal
- Hubspot CRM
- Calendly
Stand Out With Customer Friendly Service
Once your business is equipped with all the right tools and attracts customers, the next step is to make your business stand out. And to do so, you should ensure that the products or service you are providing is of the highest quality. Having customer-friendly service is what will make the customers come back to you time and again.Â
If you are looking for a way to provide efficient customer service, we have a tip for you.Â
Additional Tip: Understand Your Customers
One way to provide excellent customer service is to know what your customers are looking for. It is a very effective method to increase the value of your business. But how exactly can you understand your customers?!Â
One of the best ways is to ask them to fill out feedback forms. Make sure that the form has questions that are easy to understand. You can also have a section for review. The review will definitely bring more insights to your products or services. You can work on those reviews to make your business stand out.Â
You can also add your own creative ideas. Showcase that you care about your customer’s opinions and strive to provide them with nothing but the best.Â
Final Thoughts Â
We understand it is comparatively harder for a black business to grow. However, you will find many examples of businesses that have overcome those challenges and established themselves. Your business can also make it there if you stay persistent enough.Â
Sometimes, a head start is all a business needs to start progressing in the right direction. And that is what we hope the methods will be for your business (at the very least). If you have any doubts or concerns, feel free to ask them using the comment section.