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10 Ways On How To Help Black-Owned Businesses

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When you support a black-owned business, you are not just supporting the business. You are supporting the whole black community. By supporting the whole black community, it helps to create a balance for a healthy economy. As per the US Census Bureau, currently 3, 115,000 black or Afro-American businesses are operating in the US, contributing to $72.5 billion in receipts. The figures sound promising, right? But what if we tell you 58% of these businesses have reported that they are prone to lockdown as they are in a crunch of funds after COVID-19?
 

Well, yes, that’s why you need to support the community businesses. Because when you support a Black-owned business, it helps the overall economy and the community and helps to build better relations with different communities and businesses. 

In this blog, we have provided the ten ways through which you can help black-owned businesses. But if you are still not convinced about why you need to support Afro-American businesses, let us try one more time. 

Why It’s Important To Help Black-owned Businesses?  

With over half of the black-owned or Afro-American businesses still concerned about vitality, many think why it is they who need to support these businesses. Well, when you make a small purchase, maybe as small as $10, you are strengthening that business with $10. Suppose from that $10; the businessman buys some stationery for his little one for $5 and some wheat loaf for $5. Now, from the first $5, you are not only strengthening a stationery business in need but a child in his education. Same with the second $5 check, you are not only supporting a minority-owned bakery but also helping provide a meal for a family. 

Seeing how the money you spend and the way you spend it can benefit and touch so many lives. Also, the money you are spending is directly going into the pockets of those who need it. It doesn’t work the same while shopping with big chains. They provide employment, but they will only pay the workers once a month after cutting their huge profit margins, so what actually reaches the needy section pocket is way less than they would have received if you made a purchase from them instead. Furthermore, when strengthened, these businesses will employ people from small communities, helping society further. Thus, shopping or receiving services from black businesses is an impactful way of making a difference and making your money reach the pockets of those who really need it. 

Ways To Help Black-Owned Businesses 

Convinced to make a difference? Well, if yes, then without further ado, let’s move on to the list of things you can do to help black-owned businesses. 

Begin With Visibility 

Well, to help a black-owned business, you must find it first. Suppose you need an urgent plumbing service, and you want to give the job to a black-owned business, but you are newly shifted to a locality, and you don’t know where to find the best black-owned plumbing business in your area. Well, to save you from the trouble, there are varied black business and product listing platforms like ShopBlck.net. So, what does it do? 

ShopBlck.net connects black-owned businesses to conscious customers who want to support the Afro-American community through business listing done under 16 broad categories. So, no matter what you are looking for, be it black-owned plumbing services, educational institutions, salons, bakeries, restaurants, or any place else, you can find it over the platform, and that too all across the US. 

So, no matter if you are searching for a black-owned bakery in Colorado or eating delly in New Mexico, you can find it by making a few taps and clicks. What’s more? If you are a black business or a small scall black manufacturer who wants to sell his goods or services, you can list your business and products on ShopBlck.net for free and allow the people looking for the same to find you.  

Ask Them How Can You Help

The simple way to support any Black-owned business is to ask them how can you help. Sometimes, just dropping a review for their business or sharing their social media posts can help. Suppose a black-owned business near you is offering 25% off on kidswear, but you don’t have any need for the product. However, if you communicate with the business owner and learn how you could help, they might ask you to share the discount offer news by the mouth of the word and through your social media accounts. This way, the people who are interested in shopping for kids’ wear can learn about the business and may shop from it.

Also Read: What Percentage Of Businesses Are Black Owned?

Keep Yourself Intentional 

For a long time, entrepreneurs and small businesses have been society’s wealth builders and economic drivers. To balance the community, you can support the black-owned businesses throughout the year and create more opportunities like property ownership, savings, credit buildings, and generating wealth. Thus, your intentions must be bold to support the black-owned business throughout the year. 

You can support them in any form, like referring them to others, tagging, sharing their posts on social media, commenting on their posts, making purchases, leaving reviews, and more! Don’t forget even the smallest steps, when taken together, can give birth to the biggest change.

Share The Business With Social Circles 

It is not as difficult as you think. It is a simple and impactful way to support Black-owned businesses. If you cannot spend money, one big thing you can do is share the business with your social circles! Doing good marketing is essential, yet sometimes it can be costly, and for new Black-owned businesses, it is a significant factor in taking their business to a successful position. So, share the business with your friends, family, colleagues, and others who might be interested in the products and services a certain business is providing. You will not have to spend money on sharing! 

Building a Relation 

The key to supporting a Black-owned business is to build a relationship with that business. Support is something you are taking the time to know that business personally, not just sharing a few posts on social media. But that doesn’t mean knowing them is enough, and not doing anything on a mass level. With this, you still have to post on social media, take interviews, write reviews, podcasts, blogs, and more! 

Invest By Buying From Them

Another great way to support Black-owned businesses is financially. Look for a business that sells a product or provides a service you enjoy, need, and can happily spend money on. When a black-owned business stands out, it not only creates job opportunities that benefit the economy as well as the community. 

Post A Review 

Support the business you like the most. How can you do this? You can leave an online review on Yelp, Google, and more! Yes, it might take up a few minutes, but your positive review can bring more business for a businessman in need. So what are you waiting for? If you have some black business, you always prefer others; thank them by rating them generously and sharing a review about the work they have been doing. 

Interview The Black-Owned Business Owners 

Take interviews with Black-owned businesses to know their point of view. Settle down your camera and your recorder to capture the unique point of view of what they meant as an owner of a Black-owned business. 

Specify their interview on your blog, or cut down that part of the video that you found unique and merge those videos to make a meaningful video and share on social media platforms. The questions you may ask include: 

  1. What do you like the most about your job? 
  2. Who supports you the most in your community?

Structure Differences 

To support Black-owned businesses fully, financially, or in other ways, you must fight every obstacle that becomes a barrier to the support. Understand that many Black-owned and small businesses have different internal structures than those successful corporations that have been in the industry for generations. So, to support Black-owned businesses, it is better to know the structural differences. You can learn why they are lagging behind and why their customers are having a hard time finding them.

Commonly, we have seen that in most small-scale black-owned businesses, the owner is the only worker as well. So, suppose it is a food truck; the same person is the cook, server, cleaner, marketer, accountant, etc. Mostly, in wearing so many caps, the business owners get super confused and too busy to be working on their marketing strategies. If you are a regular customer of a black-owned business that doesn’t have an online presence, you can help the owner in doing so. Your group of friends can create social media accounts for his business, click pictures of his products and post them on his socials, and list them on black-owned business listing platforms like ShopBlck.net to boost its sales. 

Provide Funding  

If you are running a black-owned business that is doing well or has a well-paid job and you find a struggling black-owned business with the potential to do better, you can invest in it to save it from the lockdown. In return for the investments, you can take a share in the profits and use your skills to create a better market base for the business.

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